On Wednesday, August 12, 2020, the provincial government launched its #RestartMB ad campaign at a Brandon hotel.
The campaign will focus on public safety and economic recovery.
“Public health and safety is a key driver of recovery, and as we continue to safely restart our economy and reopen our communities, we must learn to live with this virus,” said Premier Brian Pallister. “We are committed to being ready for what lies ahead – ready to live with COVID-19, ready to return to school, ready to restart our services, create jobs and grow our economy.”
The province has developed a tagline for the campaign “Ready. Start. Grow” and claims it will support a number of key messages:
- Manitoba is ready for what lies ahead – ready to live with COVID-19, ready to return to school, ready to restart services, create jobs and grow the economy. The government’s actions and investment in being ready include the Manitoba Gap Protection Program, wage subsidies and Restoring Safe Schools plan.
- Staying safe is the first step to growth. The province must continue to act and follow public health advice to keep COVID-19 test positivity cases low and learn to live with the virus and continue to focus on public health through Manitoba’s COVID-19 Risk and Response System, and a focus on public health fundamentals.
- Manitoba will grow its way out of this economic challenge and take action to ensure the province is in a stronger place after COVID-19 passes. Manitobans share a collective role in growing the economy. The campaign will build confidence and awareness of public health measures and employment support programs.
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On the day of the announcement, 16 additional cases of COVID-19 were reported across the province. Since July 13, 2020, there have been 248 people who contracted the virus in Manitoba.
The premier said that over the past four months Manitoba has been in a rapid response period. “Now, we are focusing our message on the importance of public health fundamentals as we drive to recovery,” said Pallister.
The campaign started with paid ads on radio and billboards and plans are in place to expand to print and digital ads throughout the province.
The premier did not say how much the province will spend on the campaign except to say it would be fully costed over the next few months.
© News4.ca 2020
