Manitoba’s Liquor, Gaming and Cannabis Authority (LGCA) has launched a new public awareness campaign ahead of the legalization of edible cannabis products on December 1, 2019.
The campaign focuses on potential health and safety risks to not only the user of these products but also to those around them like children and pets.
“Manitobans continue to have questions about safer, more responsible use and the next stage of the LGCA’s campaign will help provide factual answers. Information is the best resource to help reduce risks, especially when it comes to new and unfamiliar products, their intoxicating effects and how to keep them stored safely away from children,” said Justice Minister Cliff Cullen.
The campaign is similar to campaigns run prior to the legalization of cannabis in 2018 and will run across the province through digital and social media outlets. Billboards, posters and point of sale materials are also part of the “Know My Limits” campaign.
“We know Manitobans are concerned about the new food and beverage products,” said Kristianne Dechant, the LGCA’s Executive Director and CEO. “For example, cannabis edibles that look similar in appearance may contain very different amounts of THC. And unlike smoking or vaping cannabis, edibles can take up to two hours for people to feel the intoxicating effects, which may lead to overconsumption due to this “lag” effect.
© News4.ca 2020
